"Parents based in North London wants to find an remarkable and experienced tutor to assist their youngest child on his early path to growing into an English gentleman."
Looking at this post, you might naturally skip the wording "beginning" as just figurative language.
But, it could be the most significant part of this unique employment listing, as it attempts to recruit a teacher for a 12-month-old.
Many of submissions have since been sent in since the unnamed family posted their search for the highly paid tutor, who needs to be "someone very special".
In recent few weeks, the post has gained notice across the press, with many asking why?
Progressive Approach
Adam Caller, chief executive of an education consultancy, which is assisting the family in their hunt, said that despite early scepticism, he considered the idea "visionary", and "innovative".
When he consulted the family, he noted they appreciated the unconventional character of their requirement, and how early in age their son is.
However, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that age "cultural bias had already become established".
But what does the family indicate by "cultural predisposition"?
It's "comprehensive", the expert responded. "The way you eat, how you speak".
He said the firstborn had absorbed "extremely delicate, body language" from the family, and had adopted their cultural ways. The family explained to the consultant they did not want the same situation to recur with their infant.
The strategy: To hire a English tutor, who must speak with RP, to shape the baby right from the beginning.
Subtle Influence
"Much of the development at the outset here is rather osmotic," said the CEO.
It's through this osmosis that the family are expecting the child will acquire the UK customs they aim to instil.
Adam noted the tutor must be somebody who went to "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The educator must be the right kind of person, they'll be doing things they may not realize they're doing, just naturally," he said.
Money No Object
The family explained to him the successful candidate should ideally also have familiarity of or interest in horse riding, skiing, artistic pursuits and musical activities so as to shape the child in a broad spectrum of passions.
Additionally though, he explained the family wanted the tutor to sign up the child on a selection of classes so the child would be "pony-riding and learning an instrument by the time they are approximately three years old".
In the family's minds, guiding their son develop into a "English gentleman" will result in success and open doors.
"Considering the advantages and disadvantages of that, because it's certainly a social class indicator," he adds.
But, notwithstanding all this instruction in "UK identity", could the child absorb alleged cultural bias from the international family he resides with regardless?
"Absolutely", said he. "The parents realize this may not work, but they've merely embraced the perspective of, 'we should try and we'll proceed as soon as we can', because the cost of it is not a concern," he said.
Overly Optimistic
Several in the education sector who express similar reservations.
Peter Cui, head and founder of a tutoring service, who provides personal educators, wrote that "the process of embracing two identities, or in fact, becoming oneself, is something that must be lived into, not designed."
He explained that he had relocated from China to the United Kingdom at the age of childhood, and had been raised experiencing and practicing dual heritages. He progressed to learn at Cambridge University.
"The notion that one individual can act as a embodiment of English culture, an individual who can possibly transfer the qualities of a UK sophisticate upon a one-year-old child, seems to me naive and unfeasible," he stated.
"In my experience, having a distinctly UK tutor from infancy will will not instantly produce the outcome they desire.
"I did not have that kind of mentor, and yet I have been fortunate enough to experience several of the situations they hope for their son."
He stated: "The fact is, cultural identity should not be forced from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Naturally, English culture is something Adam believes can be instructed – and marketed.
"In my view the situation that the international society holds us in this regard is something that we should be cherishing|valuing|appreciating
